Apr 09, 2023
485
0In many commercial real estate companies, multiple broker teams engage in diverse property transactions encompassing Industrial, Land, Medical, Multifamily, Office, Retail, Storage, and more. These brokers tirelessly pursue deals of varying scales, and each broker aims to promote their successful closings. However, this poses a considerable challenge for marketing teams who face the daunting task of crafting and sending numerous press releases. Furthermore, how can they ensure that their press releases are actually being opened and read by their intended media contacts?
On our Green Slick Cactus plan, we simplified the process of creating and distributing your commercial real estate (CRE) auto-filled press releases. Our platform offers a streamlined workflow featuring a branded template that composes auto-filled press releases to pre-populate the broker’s transaction details within seconds. The Marketing team can create, remove, and add media contacts to a Saved Set (distribution list) to directly email press releases. We have eliminated the issues of spam emails, by correctly formatting the emails your media contacts receive. Our Marketing Admin portal provides the following press release customization settings for Marketing teams.
In addition, our auto-filled press releases workflow process incorporates a color change feature that enhances accountability within your organization. This allows both the Operational team and Brokers to easily identify and track the sender of each press release, as well as the precise time and date when it was dispatched for each closed deal. This clear and transparent system ensures that everyone involved in the process remains well-informed and accountable, promoting efficient collaboration and effective communication throughout your teams.
Lastly, and, most importantly, you gain valuable insights into the engagement of your press contacts, ensuring which media contact opens and reads your press releases.
Enhanced auto-filled press release workflow: work & share as a team
Includes ALL the features listed above plus more. Our Slick Cactus Marketing Module goes beyond simply providing enhanced collaboration and communication capabilities between Brokers and Marketing teams, resulting in a significant reduction in the need for back-and-forth emails. With this module, requested changes within press releases are easily identifiable through color-coded text. Moreover, teams can effortlessly track the progress of updates made by fellow team members, all within a streamlined workflow process.
With Slick Cactus, the laborious process of composing and disseminating CRE auto-filled press releases becomes effortless and efficient. Contact us to take a demo.
5 Reasons the Press Release Still Matters
As CTO Nan is spearheading efforts to elevate the brand awareness of Slick Cactus within the commercial real estate industry.